How do I turn my website into marketing videos?

To turn your website into marketing videos, paste a public page URL, like your homepage or a product page, into an AI website to video tool. It reads the page, writes a script and builds a video with visuals, voiceover or dialogue, captions and music. Check the facts and hook, then export or post it.

Key takeaways

• You don't need to film anything. A public page URL is enough for an AI tool to draft a video.
• Pick the page that matches the video: a product page for an ad, your homepage or About page for a brand overview, a blog post for a summary.
• Always check what the AI pulled from your page. Names, prices and claims can come out wrong.
• We didn't find auto-posting described in the other tools we compared. ZippyClip also posts the videos to your channels on a schedule.
• Free plans exist, but they usually add a watermark.

How does website to video actually work?

A website to video tool reads your page and turns what it finds into a short video. You give it a link, and the AI does the first draft.

Most tools follow a similar workflow. HeyGen's URL-to-video page describes it like this:

1. You paste the URL.
2. The AI pulls the text, headlines and images from the page.
3. You pick a template, aspect ratio, tone and voice.
4. You review and edit the script the AI wrote.
5. The tool generates the video, and you edit or export it.

The result is only as good as what the tool can read. Pages behind a login, a paywall or a members-only area can't be read, so you'd have to paste the text in instead (Pictory docs). HeyGen says the same about pages behind logins and sites built as single-page apps.

Which page of my website should I use?

Use the page that matches the video you want. Idomoo's guide (updated January 2026) breaks it down like this:

• Homepage or About page: a company overview video.
• Product page: an ad for that product.
• Blog post: a summary or story video.
• Help or knowledge-base page: a customer-service or how-to video.

A few practical tips from Pictory's guides:

• Use the direct link to one specific page. Category and archive pages work poorly for article-style tools.
• Shortened or tracking links can fail. Removing the extra bits after a "?" in the URL can help.
• Sites with anti-scraping protection may block the tool.
• Make one video per page or topic, and say whether you want a quick summary or every step.

How do I turn my website into a video, step by step?

Here is the full process, from picking a page to posting the video.

1. Pick the right page. Product page for an ad, homepage for a brand overview, blog post for a summary.
2. Make sure it's public. No login or paywall. Use the clean, direct URL.
3. Paste the URL and say what you want. Give the goal and the audience, for example "15-second ad for busy parents."
4. Check what the AI pulled. Product names, claims, prices, images and logo. Fix anything wrong and add your own photos.
5. Choose the format. 9:16 for TikTok, Reels and Shorts; 1:1 for feeds; 16:9 for YouTube or your website.
6. Edit the hook and call to action. The first seconds and the ending matter most.
7. Preview the whole video, then export. On most free plans, the export has a watermark.
8. Post it with captions written for each platform. Try a few versions to see what works.

If you sell software, upload your own screenshots. Pictory points out that stock footage can't show your interface.

What are the best website-to-video tools?

ZippyClip is our pick if you want the whole job done, from your URL to videos posted on your channels. HeyGen, Creatify, Pictory and FlexClip are good options if you only need the video file. Prices below are as of October 2026 and can change.

ZippyClip is made by the team behind this blog.

Tool	Best for	Key features	Price / free option	Watch-outs
ZippyClip (our pick)	Businesses that want videos made and posted for them	URL → video concepts with hook, story, AI visuals and dialogue; edit, music and captions; auto-posting to YouTube, TikTok, Facebook, Instagram and X on a schedule	Free to start (watermark, 50 API tokens); Pro removes the watermark	Desktop app (Windows and macOS); TikTok posting is Pro
HeyGen	Polished avatar-led promos, in many languages	Product, landing and blog page links; AI avatar and voice cloning; 16:9, 1:1, 9:16; translation into 175+ languages on paid plans	Free: 3 videos/month, up to 1 min, watermarked. Creator $29/mo ($24/mo yearly)	URL to Video sits under "Labs"; not confirmed whether it's on the free plan
Creatify	E-commerce and app ads you want to test in many versions	Amazon, Etsy, eBay, Shopify, Wix, WordPress, App Store and Google Play links; 1,000+ avatars; ad variations	Free: 10 credits/mo, watermarked. Standard listed at $10/mo (unclear if monthly or annual billing)	URL to Video costs 5 credits per 30 seconds; Standard caps videos at 2 min
Pictory	Turning blog posts into narrated summary videos	Strong article extraction; chat-based edits; brand kits; up to 5 URLs or documents per request	14-day trial (watermark, 720p). Starter $29/mo ($25/mo yearly)	Homepages and category pages work poorly; relies on stock visuals
FlexClip	Amazon and eBay sellers	Pulls name, description and photos; voiceover; subtitles; full template editor	Free plan (720p, watermark). Plus $19.99/mo ($11.99/mo yearly)	Only Amazon and eBay product URLs for now

1. ZippyClip: our pick for turning your website into videos that get posted

ZippyClip is a desktop app for Windows and macOS that works like an AI marketer. You start with your business URL, not a camera.

The AI reads what you offer. Then it turns your products, services and customer problems into video concepts, each with a hook, a story, and AI-generated visuals and dialogue. It creates the visuals and dialogue, then brings the edit, music and captions together. So the video is about your business, not a generic stock ad.

You can steer it in plain English. For example: "Make a promo that shows the problem my service solves." You can also tell it what to promote, or use videos you already have.

Why it's our pick: as far as we found, the other tools in this list stop at the video itself. ZippyClip keeps going:

• It publishes to YouTube, TikTok, Facebook, Instagram and X from one screen.
• You can schedule posts every few hours or daily, and it queues and posts them for you.
• The AI writes titles, descriptions, hashtags and tags for each platform.
• You can group channels by brand, so each post goes to the right audience.

Watch-outs: it's a desktop app, so you install it rather than use a browser. The free version adds a watermark, and TikTok publishing is a Pro feature.

Price: free to start, with a watermark and 50 API tokens. Pro removes the watermark.

2. HeyGen: best for avatar-presented promos

HeyGen's URL to Video takes public links like product pages, blog posts, landing pages, case studies and help articles. It says Shopify and Etsy product links work well.

It outputs an MP4 in 16:9, 1:1 or 9:16, with AI narration, subtitles, music and an AI presenter. That can be a stock avatar or your own digital twin. Paid plans can translate videos into 175+ languages.

Limits: URL to Video sits under "Labs" in the app. The free plan gives 3 watermarked videos a month, up to 1 minute each, and it's not confirmed that URL to Video is included. Like every tool here, you need to check what it extracted.

3. Creatify: best for testing lots of ad versions

Creatify supports links from Amazon, Etsy, eBay, the App Store, Google Play, Shopify, Wix and WordPress. The AI pulls your features and selling points, and you pick from 1,000+ AI avatars. You can make several variations to test as ads.

Limits: the free plan is small (10 credits a month) and watermarked. URL to Video costs 5 credits per 30 seconds of video. The Standard plan caps videos at 2 minutes. The style is avatar and UGC-style ads, which suits ads more than brand stories.

4. Pictory: best for blog posts

Pictory turns blog posts, news articles and well-structured pages into narrated videos. You paste a URL, tell its agent what to cover and who it's for, then refine by chat or in the editor. It gets the best results from articles of 300 to 2,000 words.

Limits: it's built for articles, so homepages and category pages work poorly. It leans on stock visuals. There's no permanent free plan, only a 14-day trial with 720p, watermarked videos.

5. FlexClip: best for Amazon and eBay sellers

FlexClip's Product URL to Video pulls the product name, description and photos, then adds an optional voiceover and subtitles. You finish the video in its full template editor.

Limits: right now it only works with Amazon and eBay product URLs. Shopify, Etsy, Google Play and App Store links are listed as coming later. So it can't use your own website yet.

Do these tools post the videos for me?

Not as far as we could find. HeyGen, Pictory and FlexClip describe steps that end with downloading or exporting the video. We didn't find social posting described as part of any of these four tools' URL-to-video features.

So plan on uploading each video to each platform yourself. ZippyClip is built for this step: it edits, queues and posts to YouTube, TikTok, Facebook, Instagram and X on the schedule you set.

How much does it cost to turn a website into a video?

You can start for free, but expect a watermark. Paid plans start at around $10 to $29 a month, as of October 2026.

• ZippyClip: free to start with a watermark and 50 API tokens; Pro removes the watermark.
• HeyGen: free plan; Creator $29/mo, or $24/mo billed yearly.
• Creatify: free plan; Standard listed at $10/mo, though it's unclear whether that's the monthly or annual-billing price.
• Pictory: 14-day trial; Starter $29/mo, or $25/mo billed yearly.
• FlexClip: free plan; Plus $19.99/mo, or $11.99/mo billed yearly.

Several tools charge in credits or video minutes, so longer videos use more of your plan. Creatify, for example, charges 5 credits per 30 seconds of URL-to-video. Prices can change, so check each pricing page before you buy.

What if the tool pulls the wrong text or images?

Fix it before you generate. Some fixing is expected.

invideo's help center says results depend on how your website is built. You may need to upload missing images, pick the right media, cut irrelevant text from the script, or type product details in yourself if nothing is pulled.

Pictory suggests checking product names, steps and numbers against the source page before you generate. If your page is behind a login, paste the text or upload a document instead.

What size and length should the videos be?

Make them vertical (9:16) for TikTok, Reels and Shorts. Use 1:1 for feed posts and 16:9 for YouTube or your website.

YouTube Shorts can be up to 3 minutes long and must be square or vertical. A 16:9 upload is treated as a regular long-form video.

Do I need to appear on camera?

No. These tools build the video from your page, so you don't have to film yourself.

HeyGen and Creatify use AI avatars as presenters. ZippyClip creates AI visuals and dialogue for each concept, and it can also make talking avatars that lip-sync to an audio file.

Sources

• HeyGen: URL to Video
• HeyGen: Pricing
• HeyGen community: Generate a video ad from a link
• Creatify: URL to Video
• Creatify: Pricing
• Creatify docs: Billing
• Pictory: Pricing
• Pictory Academy: Turn a web page into a video
• Pictory docs: Blog to video
• invideo help: Add your product or brand link
• FlexClip: Product URL to Video
• FlexClip help: Product URL to Video
• FlexClip: Pricing
• FlexClip: Pricing guide
• Idomoo: How to turn your webpage into a video with AI
• YouTube Help: Shorts length